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Newspapers are considered the PRIMARY advertising medium by 99.4% of all retailers. Newspapers have been there in every step of the typical store owner's life from the very beginning. Newspapers covered his birth Mike Alstott Camo Jersey , his high school graduation, his engagement, his marriage, the death of his parents and everything else.

Despite declining circulation figures and increasing ad rates Matt Gay Rush Jersey , newspapers still reach large audiences, daily.

Many, if not most, retailers Anthony Nelson Rush Jersey , lay out their own ads. It is said that over the years, merchants have come to believe the only way to get it right is to do it themselves. This thinking has given rise to the new breed of newspaper salesperson. No training, just a list of customers and the daily question "Gotchyur ad ready yet?"

You should understand the newspaper's weaknesses and learn to avoid them whenever possible. The Skinny for and against newspapers.

There is no proof full page or double-truck ads are more effective than half page ads. The savings can be spent on a concurrent radio campaign or billboards.

The same with color. It looks great, but the increased cost many times does not justify the small increase in readership. Forget the color and go with more frequency.

The paper is delivered daily Mike Edwards Rush Jersey , but there is no need for an ad every day as the paper reaches the same readers. 3 times a week works just fine. Spend the difference in the shopper or on a supporting radio campaign.

Newspaper coupons will have a better rate of redemption with a radio chaser. Especially if the coupons are NOT in a Sunday paper competing with 85% of all coupons weekly. Think about a coupons on Tuesday with siupportiung radio to drive them to it.

What the newspaper ad person won't tell you: Less than half of newspaper readers read the entire paper. Most are skimmers. How many times through the paper does it take for you to find your own ad?

Over half of every paper is ads. Almost as bad as TV. More than two-thirds of the Sunday brick is ads.

Newspaper rates are climbing faster than the space shuttle. The smallest of ads in the smallest papers can cost over $100. One time, one shot and POW!, its at the bottom of the bird cage.

Newsstand and subscriptions prices are rising, too. 75 cents an issue is rapidly losing to 4 quarters.

Most papers offer no competitive protection. Your ad can be placed side-by-side with the competition. Get the salesperson to guarantee you separation.

Daily newspaper numbers are dwindling. There are only a few more than 1000 daily papers. Smaller communities must rely on weeklies or papers from another area with a "local" section.

Newspapers are still a formidable advertising force. Find ways to continue to use the paper to increase store traffic Jamel Dean Rush Jersey , but do it with other advertising so the media mix is efficient. Don't let anyone tell you NOT to advertise in the paper.

For more about advertising, get my article "Do Your Radio Ads Work?" MailTo:RadioAds@

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Using Carpet Cleaning Machines Home Repair Articles | March 28, 2012
Our carpets go through a lot and therefore keeping them clean can be a tricky business.? However Sean Murphy-Bunting Rush Jersey , there are a number of ways to prolong the life of your carpet while keeping it looking its best.? We explore them in this article.



Carpets see a lot of wear and tear during their lifetime.? They are trampled on all day, scuffed, filled with dirt and we constantly drop things on them, from food and drink through to less noticeable things such as dirt particles and even dead skin.? All of it ends up trapped in the fibres of our carpet. Of course Devin White Rush Jersey , there are ways to clean our carpets.? The first and most common way is of course vacuum cleaning.? This can pick up the majority of dirt and dust that lays in our carpet and it is recommended that you vacuum clean your carpet at least once a week to keep it clear of debris and dust.

Secondly, there are stain removers and general cleaners.? These are designed to help with spot stains.? A spot stain is a small, individual stain, normally caused from a spillage.? For example O. J. Howard Rush Jersey , some pasta sauce or red wine spilt on a carpet can cause a spot stain.? Therefore, you can try a spot stain cleaner to remove this stain.? These are strong chemicals that act to lift the stain out of the fibres and then have it removed, normally with the addition of water.? It often requires a few sprays, then leave it for ten minutes or so and then scrub it with hot water.? These spot stain removers can be very effective but will only work for small specific stains and cannot be used to clean a grubby or dull carpet in general.

When it does come to bringing your whole carpet back to life then the only real option is carpet cleaning machines.? These carpet cleaning machines work with clever cleaning solutions to effectively wash and clean your entire carpet in much the same way that a washing machine would wash your clothes. These carpet cleaning machines will effectively work to clean out stains Vita Vea Rush Jersey , remove dirt and debris and also wash your carpet in an attempt to brighten your carpet.? You will be surprised at how dirty and dulled a carpet can get despite having no specific stains and many people often comment on their carpets being a couple of shades brighter once they have been cleaned with a proper carpet cleaner.

Carpet cleaning machines are easy to use and work in a similar to a vacuum cleaner in most cases and provide phenomenal results. So, in summary, vacuum weekly, use dedicated spot cleaners for small spi. Fake Jerseys For Sale Fake Basketball Jerseys Fake Baseball Jerseys China Fake Jerseys Sale Fake Jerseys Sale Authentic Tyreek Hill Jersey Authentic Tremaine Edmunds Jersey Taysom Hill Jersey Sam Darnold Kids Jersey Russell Wilson Youth Jersey