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Smartphones and mobile apps have redefined many industries in recent years, including the hotel business. This is because consumers are becoming increasingly fond of smartphones, and businesses are increasingly turning to them as a platform of service delivery. The hospitality industry which is people centric and has a large number of human interactions is also turning to mobile.
Rise of smart phones in the hotel business
According to technology research firm Gartner Wholesale Jerseys Free Shipping , over 1.95 billion pieces of mobile phones will be sold in 2015. Out of which, 70% will be in the smartphone category. Smartphones are extensively used in travel and hospitality. Today, travelers use their smartphones to engage in pre-travel research and check about a hotel鈥檚 facilities and amenities. They read guest written reviews and then decide to book their stay. They would also like to check-in to their hotel rooms and check-out using their smart phones.
What hospitality businesses need to do to be mobile friendly?
First and foremost Wholesale Jerseys From China , hotels need to adopt a mobile friendly or responsive website. Since a majority of travelers search for hotels using their smartphones, hoteliers should ensure that their hotels鈥?website open accurately and quickly on a smartphone. The pages of the website should be responsive enough and should allow travelers to navigate from page to page smoothly. Here is why it is important for hotels to become mobile-friendly. Google says that 61% of smartphone users leave a website if they find it difficult to browse through all the pages. Thus, it is necessary for hotels to offer an optimal viewing experience of their websites in order to covert lookers into bookers.
In addition to this Wholesale Jerseys China , hoteliers can also incorporate a web booking engine into their brand websites. It has been found that guests trust and prefer to book rooms on a hotel鈥檚 website. A web booking engine would help hotels turn their websites into a powerful booking platform that has potential to generate direct 247 bookings. The entire process works like this 鈥?your hotel website is responsive and a traveler can easily access the same using their smartphones. This leads himher to stay on your hotel鈥檚 website for a long time. If you have adopted a web booking engine, it enables the viewer to book rooms directly on your proprietary website. BuzzCity research indicates that 1 in every 4 travelers use a mobile device to book hotels.