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In 2001 Vegas Golden Knights Jersey , DC Comics attempted to give Catwoman a makeover. Fans hated her new origin and the goggled costume that was its signature. Sales of the new direction comic plummeted and comic shops even reported that “pimping” the new look and new writers through staff recommendations and displaying posters at the register was grounds for customers to leave and patronize another store.


DC responded with the PR efforts that worked before: procuring awards and critical acclaim for the new title from advertising-driven publications like Wizard, teaching the fans a rubric of praise for the new and criticism the old which they had always dutifully repeated. Ironically, the subsidiary of AOLTime Warner didn’t realize the Internet made those efforts dated and ineffective.


In the net neutrality of the internet, those who hated the new Catwoman could be heard as loudly as the DC’s shills. The difference is they were interactive. As real people expressing real ideas, they could converse and adapt to conversation. The shills could only repeat. The lone DC-defender on a blogcritics article “Catwoman and Cleopatra: Inkblots of an Age” in April 2011 recites exactly the same bullet points as those from the DC message boards in 2001. “Like he’s reading off an index card” as one reviewer put it. Since they cannot respond organically and intelligently to any challenge Evgeny Kuznetsov Jersey , they resort to bullying behavior. This belligerence on the part of DC’s defenders (who are actually shills but which many fans believe to be other fans) only creates more bad will focused around this costume and portrayal of the character.


On , a Christmas review for an action figure with the goggled costume warns potential buyers to get “the classic purple Catwoman” instead. Because giving the goggled costume as a gift to a true Catwoman fan might well be perceived as an insult “and it’s a lot of money to spend” on a gift they would hate rather than like.


In a recent exchange on Twitter, a user was allegedly responding to speculation about actress Anne Hathaway who will be playing Catwoman in the third Christopher Nolan outing The Dark Knight Rises. Ms Hathaway had been photographed with long hair, and tweeters were speculating that meant Selina Kyle and Catwoman would have long hair and in the movie and a costume “rejecting the comics goggle disaster.” The shill asked if DC fans really see the current costume as a disaster, as if she knew nothing about comics herself. When she was told that yes T. J. Oshie Jersey , they do, she began contrasting the new defender favorably with “the Jim Balent version,” naming the artist who drew the original costume. How, one wonders, would someone unacquainted with the comic book Catwoman know the name of the artist who drew the former costume a decade earlier?


In the 10 years DC Comics has dug in their heels and refused to accommodate fans Nicklas Backstrom Jersey , fans stopped reading comics but not buying Batman. Blockbuster movies, the popular Arkham Asylum video game, a cartoon called the Brave and the Bold, and a live stage show in U.K. provide a myriad of other products Catwoman-loving Batman fans may purchase enjoy.


Unfortunately, companies like Rocksteady producing the sequel to Arkham Asylum and the producers of the Batman Live theatrical production have no way of knowing “DC Comics equals death.” Knowing nothing of the toxic atmosphere DC has created around Catwoman nor that that goggled costume is its symbol Alex Ovechkin Jersey , they will ask and follow DC’s advice in matters of costuming and characterization. The result?


“The goggles? I will make this simple. The goggles say ‘Fuck you. We have the power. Catwoman was a hooker. You don’t like it? Fuck you, we have the power. She hangs out with street trash. She got herself pregnant by scum. The baby you know as Bruce’s. Take that. See who has the power? Fuck you, Catwoman fans. Fuck. You.’
“If you don’t want to say that to your potential audience – and if you’re a game developer or a movie maker or a theatre producer – pretty much anyone OTHER than an employee of DC comics, it’s not exactly a great marketing strategy – then don’t put her in the goggles.”
–From the message forum for Batman LIVE


“The imagery that made me go EPIC FAIL is Catwoman’s appearance. That goggle costume is the worst thing that ever happened to the character, and even though you wisely followed Jim Lee’s lead in getting them off her face asap Washington Capitals Jersey , her face itself is not very attractive. I look at the smoking hot women like Miranda in Mass Effect and had such high expectations when I heard Catwoman would be in AC. And you come up with this. Epic fail.”
–From the message forum for Arkham City


This clearly illustrates that the comic book division has created bad will that damages the brand and impacts the other products far beyond their purview. For the good of company, Time Warner would be well served in shutting it down.


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