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I am a great believer in the keeping to the basics ? the totally obvious things that we all learn in Running Your Business 101 cheap nike air max , and then promptly forget. I often have people come up to me after a speech and say, ?This is all blindingly obvious, just common sense.? And they are right, but my immediate response is always the say, ?So are you doing it???


This question is usually followed by a moment of silence before they explain they have moved on to other approaches now. You cannot forget the basics, because if you do you stop marketing. So if you find yourself by the end of this article saying 'this is just common sense,? do a reality check cheap air max , and see if you have stopped using your common sense. I know I often do.


The most important basic to remember is that Marketing is an Attitude to Business that Puts the Customer First. If you and everyone in your business understands this then everything else about marketing falls into place. You have to make your entire business marketing oriented. It's seems not to be a popular concept in the west, but we are here to serve our customers. If we don't they will go elsewhere. Let me relate a story.


Some years ago, late on a Saturday afternoon my eldest daughter remembered she didn't have any school shoes for the start of term the following Monday. Panic! We rushed to a nearby and surprisingly empty major chain store where three members of staff were wrestling with a till roll. I waited... and waited... and waited... Eventually I said, ?Can you help me please; my daughter needs some new shoes?? A girl looked up; surprised and apparently irritated by my presence, she pointing across the store said, ?The children's shoes are over there, if you find a style you like I'll see if we have her size.?


We left... and we raced 15 miles to another town (the stores closed at 5.30 pm) where I knew there was a small privately owned shoe store. When I walked into this little double fronted store it was in chaos. They clearly were having a very busy day. There were empty shoe boxes and children everywhere and the owner of the store was on his knees in the middle of the store checking the fit of a pair of shoes.


As I entered a bell rang on the door. He looked up immediately and said ?Oh hello http://www.cheapairmax720forsale.com/ , I'll be with you in just a moment.? And he was. I said ?My daughter wants fashionable shoes for school but she can destroy a pair of Doc Martins in a week.? ?I know exactly what you mean,? he said, ?Let me see what I have.? He quickly measured her feet and a minute later returned with two pairs of robust, but very fashionable shoes, one of which my daughter immediately loved.
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by JamesMartin · June 28 cheap air max tn , 2019